Concept redesign
01
Custom Cooling & Contracting
- Frisco, Texas
- 10 trades
- One-page site
Unsolicited concept redesign. Not client work, and not the business’s official site.
Custom Cooling & Contracting is a family-owned contractor in Frisco, Texas, working across HVAC, roofing, plumbing, electrical, and the rest of a 10-trade list. This concept replaces the Squarespace site with one page built around the house, the history, and a way to schedule.
Problem
The original Squarespace site scored 28/100 on Lighthouse mobile performance. Largest Contentful Paint was 30.0 seconds, and the page weighed 19.3MB. On a phone, a video overlay was broken. The page still had template placeholder text, and it showed reviews from an unrelated company in Tulsa.
What I built
A fast one-page site: an illustrated house hero, the company history from Oklahoma in 1978 to Texas in 2014, a section called “How a visit works”, the Dallas–Frisco service area, FAQs, a scheduling form, and LocalBusiness JSON-LD.
Approach
The site is one page. The hero is an illustrated cross-section of a house, with the trades marked on it, instead of a video background — the original mobile video overlay was broken, and the page weighed 19.3MB. History, the visit, the service area, and FAQs are separate sections so each question has a place. The scheduling form is part of the page. LocalBusiness JSON-LD states the business in structured data, which placeholder copy and another company’s reviews never did.
Details
Ten trades, one contractor
Family-owned, in Frisco. HVAC, roofing, plumbing, and electrical, across 10 trades.
History on the page
The company history runs from Oklahoma in 1978 to Texas in 2014.
How a visit works
A section of that name walks through the visit, instead of leaving it implied.
Service area
Dallas–Frisco, stated on the page.
FAQs and a scheduling form
Both sit on the same page as the rest of the site.
LocalBusiness JSON-LD
Structured data for the business, on a page that no longer borrows another company’s reviews.